Gravitas GroupPartner and operator, 2021 to now
A 22-unit multi-family portfolio across three Calgary buildings. I led the $2M equity raise and investor relations through construction, helped secure $10M in construction and CMHC financing, then leased up all 22 units and brought the portfolio to stabilization. I also built the management software that runs it.
Alta West CapitalPE-backed private lender, 2023 to now
Reporting to the CEO, I led a full Salesforce implementation across every business unit. I now lead marketing and revenue operations, where I rebuilt the team's operating model after a key departure and designed the attribution to tie marketing to funded deals.
GVRD Snow PatrolFounding partner and general manager, Vancouver, 2017 to 2018
A commercial snow removal company I co-founded and ran: break-even in year one, $350K in first-year sales against a $200K target, and every receivable collected within terms. I handed it off, and it still runs today without me.
Built with AIDaily practice
At Alta West, I automated how our social media and email marketing gets created and checked. Work that took four people a month now takes two people three days, and strict rules written by people and enforced by AI keep the voice human and the ideas creative. I also built the platform that runs our property portfolio and the briefing that starts my mornings. AI is extraordinary at amplification and terrible at judgment, so I use it to buy back hours, and I spend those hours on people.
Earlier: five years at Boxx Modular, from inside sales to branch manager with full P&L; enterprise sales at Salesforce through the Traction on Demand acquisition; and construction.