Mark Schofield

I build healthy organizations.

I help teams get clear on where they're going and build enough trust to tell each other the truth. That's where people flourish and where results follow. For seventeen years I've done this work in businesses that needed to be built, fixed or steadied, and the measure I care about most is whether it still holds after I leave the room.

Mark Schofield
Mark SchofieldOperations and organizational health. Priddis, Alberta.

The record

A few numbers I'm happy to be checked on.

17%
Boxx Modular, 2015 to 2017

EBITDA margin held at the branch I ran with full P&L, through the 2015–16 oil downturn.

22
Gravitas Group, since 2021

Families housed across our Calgary portfolio, with vacancy under one percent since lease-up. I led the $2M equity raise and helped secure $10M in construction and CMHC financing.

117%
Salesforce, 2022

Of enterprise quota, delivered through the middle of an acquisition integration.

$20M+
Career, since 2012

Sold across oil and gas services, construction, enterprise SaaS and real estate, on relationships that last years, not quarters.

How I build them

The discipline is organizational health, the body of work Patrick Lencioni mapped. I apply it everywhere I operate: in lending, in SaaS teams and in the buildings my partners and I own.

Tangled lines pass through a framework, straighten into aligned paths and lead to a rising sun: diagnose, design, galvanize.
  1. Diagnose

    I read systems and rooms quickly: where trust is thin, where clarity broke down, and which meeting is lying to itself. The honest picture usually fits on one page.

  2. Design

    Then I build what fixes it: clear roles, decision rights, scorecards and an operating rhythm that keeps holding long after the urgency fades.

  3. Galvanize

    And I move people. I'm wired to rally a room around a decision and keep the energy up while the change is still uncomfortable.

Seven validated assessments land on the same profile: judgment first, then the push to get people moving.

Selected work

Gravitas GroupPartner and operator, 2021 to now

A 22-unit multi-family portfolio across three Calgary buildings. I led the $2M equity raise and investor relations through construction, helped secure $10M in construction and CMHC financing, then leased up all 22 units and brought the portfolio to stabilization. I also built the management software that runs it.

Alta West CapitalPE-backed private lender, 2023 to now

Reporting to the CEO, I led a full Salesforce implementation across every business unit. I now lead marketing and revenue operations, where I rebuilt the team's operating model after a key departure and designed the attribution to tie marketing to funded deals.

GVRD Snow PatrolFounding partner and general manager, Vancouver, 2017 to 2018

A commercial snow removal company I co-founded and ran: break-even in year one, $350K in first-year sales against a $200K target, and every receivable collected within terms. I handed it off, and it still runs today without me.

Built with AIDaily practice

At Alta West, I automated how our social media and email marketing gets created and checked. Work that took four people a month now takes two people three days, and strict rules written by people and enforced by AI keep the voice human and the ideas creative. I also built the platform that runs our property portfolio and the briefing that starts my mornings. AI is extraordinary at amplification and terrible at judgment, so I use it to buy back hours, and I spend those hours on people.

Earlier: five years at Boxx Modular, from inside sales to branch manager with full P&L; enterprise sales at Salesforce through the Traction on Demand acquisition; and construction.

A truly healthy organization is built on deep trust. Not the kind that says I know you'll do the job. The kind that says I have your back, no matter what.

Pick up where we left off.

Most people find this page after a conversation or an introduction. If something here connects to what you're working on, write and tell me about it.

The email goes to me, and the reply comes from me.

Email Mark